Facebook and Instagram lead generation that converts.
One channel. One metric. Qualified leads at a cost that makes sense for your business.
Most marketing is noise.
We tune everything to one frequency: qualified leads.
Impressions look great in a report and do nothing for your pipeline. We strip the vanity metrics out of the conversation and point every rand of spend at one number: the cost of a qualified lead.
[ 02 / SERVICES ]
The desk.
Four channels. Every one tuned for lead flow.
Campaign Strategy
We build your campaign architecture before spending a cent. Funnel design, offer positioning, and budget allocation are all mapped to your lead targets. No guessing.
Ad Creative
Visuals and copy that convert, not just impress. We write, design, and test creative built specifically for lead generation. Not brand awareness.
Audience Targeting
Precise targeting means your budget reaches the people most likely to become leads. Custom audiences, lookalikes, and retargeting built around your ideal customer profile.
Reporting
Clear dashboards. No jargon. The numbers that matter: cost per lead, lead volume, lead quality. You always know exactly where your money is going and what it is returning.
[ 03 / PROCESS ]
From brief to booked calls.
Discovery
We learn your business, your ideal customer, and your lead targets. No generic intake forms. We ask the questions that actually shape a Meta campaign.
Strategy
We build a campaign plan tailored to your market. Offer positioning, audience architecture, creative brief, and budget allocation. Everything mapped before a cent is spent.
Launch
We build, test, and activate your campaigns on Facebook and Instagram. Every creative goes through a review cycle with you before anything goes live.
Optimise
Weekly refinement based on real data. Underperforming ads get cut. Winners get more budget. You get a clear report every Friday.
Built at one frequency.
Every agency says they are different. Here is what actually makes us different.
Specialists, not generalists
We do not manage your social feed, run your Google Ads, or redesign your brand. We run Meta lead generation campaigns. That narrowness is the point. It makes us very good at one thing.
Depth over breadth
Years spent exclusively on Meta lead generation means we understand the platform at a level generalists cannot reach. What audiences respond to. What creative converts. What to test first.
Transparent by default
You will always know where your budget is going. Ad spend breakdowns, creative performance data, lead quality reports. No retainer mystery. No jargon to hide behind.
Accountable to one number
Cost per qualified lead. That is the number we optimise for, report on, and stand behind. When it moves in the wrong direction, you hear it from us first, along with the plan to fix it.
Leads. Not vanity metrics.
One dashboard. Three numbers. If cost per lead climbs, you hear it from us before you see it in a report.
Questions we get asked.
We work with businesses that have a clear offer and a realistic budget for Meta advertising. That includes owner-managed businesses, SMEs, and larger organisations. We don't have a minimum revenue requirement, but we do require a minimum ad spend to make campaigns viable.
We recommend a minimum monthly ad spend of R5,000 to generate meaningful data and optimise properly. Below that, there's not enough signal to make informed decisions. Our management fee is charged separately on top of ad spend.
Most clients start seeing leads within the first two weeks of launch. The learning phase on Meta typically takes 7-14 days. After that, we optimise based on real performance data. Month two and three are usually where results improve significantly.
Yes. We set up, manage, and optimise everything inside Meta Business Suite and Ads Manager. You retain full ownership of your ad account at all times. We never create accounts in our name on your behalf.
The primary metric is cost per qualified lead. We also track lead volume, lead quality (contact rate, conversion to sale), and return on ad spend where clients share downstream data. Every campaign has agreed KPIs before launch.
We've run campaigns across property, financial services, education, healthcare, home services, and automotive. If your business sells something where a lead (form fill, message, or call) is the first step, Meta lead gen can work. We'll tell you honestly if we don't think it's the right fit.
The best candidates have a clear offer, a defined target customer, and a sales process that starts with a conversation or form fill. Property, financial services, education, home services, and automotive tend to work well. If your business sells something where a lead is the first step, we can likely help.
Book a discovery call. We'll spend 30 minutes understanding your business, your offer, and your goals. If we're a good fit, we'll send a proposal within 48 hours.
Book a 30 minute strategy call. If we are not the right fit, we will tell you. No hard sell.
hello@whispershout.co.za